The starry cast of Broadway’s upcoming production of Of Mice and Men just got a little starrier.
Leighton Meester will join James Franco and Chris O’Dowd in the play, which hasn’t been performed on the Main Stem in 40 years. The Gossip Girl alumna will, in her Broadway debut, appear as Curley’s wife, a flirtatious young woman who poses a threat to O’Dowd’s character, the well-meaning but mentally limited Lennie.
The show is set to begin previews March 19 and open April 16 at the Longacre Theatre.
As the global brand ambassador of Biotherm Leighton attended a launch event for the brand in Shanghai on Thursday. Check out pictures of Leighton arriving to Shanghai and images of her at the event.
As a testament to the growing importance of Asia — in particular, China — for Biotherm, the L’Oréal-owned brand unveiled a new product line as well as introduced its new global brand ambassador, actress Leighton Meester, to an audience of mainly Chinese media and VIPs on Thursday evening here.
Meester joined Patrick Kullenberg, general manager of Biotherm International, and other L’Oréal executives for an event in an art gallery on Shanghai’s historic Bund waterfront to unveil her new campaign with the beauty brand. It was the actress’ second trip to Shanghai. Last year, she attended an event hosted by luxury jeweler Harry Winston.
The central reason for the launch in China “is that the epicenter of the brand has shifted in the last 20 years,” Kullenberg said. “China, in the last two years, has become our number-one market, which was not the case just three or five years ago. It is our number-one country, so it felt right to do our international event here in Shanghai.”
Sales to Chinese consumers, both domestically and overseas, make up roughly 20 percent of Biotherm’s global business, the executive said. The brand is having about 15 percent year-on-year growth, which is in line with the overall growth of the cosmetics market, he said. “When we look at our like-for-like growth, excluding new openings and stores, we are outpacing the market,” Kullenberg said. “I think the Biotherm brand resonates with the Chinese consumer.”
Kullenberg said Biotherm selected Meester as its global brand ambassador because she “is very much in line with our values as a more natural brand.” Meester will first appear in the brand’s campaigns for face-care products, including Aquasource, starting early in 2014.
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Gossip Girl‘s Leighton Meester has been tapped to lead indie drama Like Sunday, Like Rain, the story of a struggling musician (Meester) who becomes the guardian of a 12-year-old music prodigy one summer. This is Ray Donovan actor Frank Whaley‘s fourth outing as writer and director after helming pics Joe The King, The Jimmy Show, and New York City Serenade. Green Day frontman Billie Joe Armstrong will play the boyfriend of Meester’s character. Debra Messing has been cast as the mother of the boy, who’ll be played by newcomer Julian Shatkin. J Smith Cameron (Rectify, Margaret) rounds out the cast. Filming is underway in New York with BB Films’ Uri Singer, FJ Productions’ Fabio Golombek, and Jim Jones, Trippe Lonian and TJ DeMark of Willhouse Media executive producing and Tagline Pictures’ Josh Kesselman and Danny Sherman producing. Meester, who sang a few tunes in Country Strong and appears in WB’s 2014 drama The Judge with Robert Downey, Jr., is repped by WME, Leverage, and Stone Meyer Genow. Whaley is repped by APA and Thruline Entertainment. Armstrong is repped by Gersh and PPM, INC. Messing is repped by Gersh and 3 Arts. Cameron is repped by Gersh. Shatkin is repped by Innovative Artists and Invictus Entertainment.
Leighton came out last week to support her boyfriend, Adam Brody at the premiere of his new movie Lovelace. Although she didn’t walk the red carpet, there are a couple of pictures of her at the after party that I uploaded to the gallery.
[x005] Appearances > 2013 > August 5: Lovelace LA Premiere After Party